Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
Brett Hermanson

Brett Hermanson

Direct: (608) 935-2396
Read what satisfied customers have said about Potterton Rule, Inc.
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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Is Taking The Accelerated Death Benefit Worth It?

Posted: August 7, 2020

Accelerated death benefits are a relatively new option with life insurance policies. To qualify for these benefits, you must be terminally ill or chronically ill in some cases. For policyholders with severe health conditions, it may be worth it to take advantage of this option. How Do Accelerated Death Benefits Work? When you take accelerated death benefits, you get a portion of the benefits from...

Common Benefits Of Commercial Property Insurance

Posted: August 4, 2020

Owning commercial property carries significant risks, which is one reason many businesses elect to lease rather than own. Fire, theft, and natural disasters such as tornadoes and hurricanes can have a heavy financial impact. Commercial property insurance is designed to help mitigate the risk of owning commercial property. What Types Of Protection Does Commercial Property Insurance Provide? When a commercial property is leased or rented,...

Will My Auto Insurance Cover Me If I Drive Across The U.S. Border?

Posted: August 1, 2020

Your personal auto insurance policy provides protection against liability, bodily injury, and property damage in case you are involved in an accident in the U.S. But what happens if your travels take you into Canada, Mexico, or beyond? Are you still covered once you cross the U.S. border? The answer depends on which country you are driving to. Yes, if your trip is to Canada....

What If My Beneficiary Can’t Claim My Life Insurance Money?

Posted: July 22, 2020

Many people purchase life insurance policies to provide for a spouse and children. But what happens if your death arrives while your children are still minors? In that case, the life insurance company cannot pay out benefits until the court appoints a guardian for your minor children. That can be a lengthy process, requiring attorney fees and court costs. Similar problems could arise if your...