Skip to the content

Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Main Group Photo

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

See All ReviewsSee All Reviews

Find Out How Much You Can Save Today

  • This field is for validation purposes and should be left unchanged.

Recent News & Updates

The Sooner You Take These End-of-Life Considerations into Account, the Better

No one really wants to prepare for their own death. But planning for your estate is an important aspect of your financial strategy. The sooner you have the basic documents in order, the better for your family’s financial future. The following are basic estate planning documents you may want to include in your package. Will Your Will dictates who will receive your assets when you...

How to Promote Your Brand for Small Business Saturday

Small Business Saturday is celebrated every year on the Saturday after Thanksgiving. In 2021, this holiday falls on November 27. This is the day set aside to support small businesses in the U.S. It was started by American Express in 2010 to bring more holiday shopping to small businesses.  In 2016, 112 million consumers across the nation participated in this event by shopping and dining...

How to Keep Your Pets Happy and Protected

Having pets is both a joy and a responsibility. Our four-legged friends become members of the family whose health, happiness, and safety matters a great deal. The following tips can help you keep your beloved pets protected, while also keeping them happy.  Don’t Share Food With Your Pets A number of the foods we eat can be harmful to animals. For example, dogs should not...

Employer-Provided Life Insurance: What You Need to Know

Life insurance is a popular feature of employee benefits packages. Many employers provide basic group life free of charge to their employees. More Americans have workplace plans than individual life insurance plans, as reported in a NerdWallet article.  If your employer offers free or low-cost basic group life, there is no reason not to accept it. Enrollment is automatic in some cases. Although it is a...