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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Recent News & Updates

The Importance of Reviewing Your Life Insurance Policy

You have likely already completed the hard part – putting a life insurance policy in place. However, it’s imperative you review your policy (or policies) at least once a year. The review will protect you from paying more than you need to, allow you to increase your coverage, or convert a term life insurance policy to a whole life insurance policy.  Why Review Your Life...

What Does Commercial Umbrella Insurance Cover?

Your business is protected by your business insurance – but is it enough? A commercial umbrella insurance policy provides coverage when a claim exceeds the limits of your other policies. This type of policy is typically quite affordable and offers a critical level of protection against losses from substantial claims or lawsuits.  Do You Need Commercial Umbrella Insurance? A liability claim filed against your business...

Do I Need Boat Insurance for a Non-Motorized Boat?

Depending on where you live, you may not be legally required by the state to carry boat insurance for a non-motorized boat, but that is not the only reason to insure your boat. If you have invested in a sailboat, kayak, canoe, or RIB (rigid inflatable boat), boat insurance will protect your investment if the watercraft is damaged during an accident. It should also protect...

Can a Life Insurance Beneficiary Decline?

The beneficiary of a life insurance policy may not even be aware that they were named in a policy. The owner of the policy has the right to choose whoever they want as the beneficiary, but what happens if the beneficiary does not want the insurance payout? Does he or she have the right to decline? What is a Beneficiary? A beneficiary is a person...