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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
Brett Hermanson

Brett Hermanson

Direct: (608) 935-2396
Read what satisfied customers have said about Potterton Rule, Inc.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Beginner’s Guide To Workers’ Comp Insurance

Posted: October 19, 2020

If you are an employee who has been injured on the job, you are most likely eligible to collect workers’ compensation benefits. The following questions and answers provide some basic information about the workers’ comp claims process, and the benefits you may be entitled to receive. Our friendly agent is also happy to help. What Types of Injuries Are Covered By Workers’ Comp Workers’ compensation...

How To Know When Your New Car Needs A Tune-Up

Posted: October 16, 2020

Modern cars do not generally require a tune-up in the traditional sense. Engine parts are designed to last longer, and new cars don’t have the same components that needed to be adjusted or replaced in the past. Nevertheless, modern vehicles require regular maintenance. The following are signs that your new car is ready for a trip to the mechanic. A Light on the Dashboard Comes...

Is It Ever Too Late To Get Life Insurance?

Posted: October 7, 2020

Strictly speaking, it is never too late to buy life insurance. However, the longer you wait to purchase a policy, the higher your premiums and the more limited your options. If you wait too long, you may have to settle for a policy that is less than you want at higher rates. Why Buy Life Insurance Early? The younger you are when you buy life...

Do I Need Commercial Property Insurance If I Work From Home?

Posted: October 4, 2020

If you run a business from your home, your homeowners insurance may not provide all the protection you need. Some homeowners insurance companies have denied claims that they determined to be related to business rather than a legitimate homeowner claim. Consult with our agent on whether you need commercial property insurance in addition to your homeowners policy. What Does Commercial Property Insurance Cover? Commercial property...