Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

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Recent News & Updates

How A Traffic Ticket Can Affect Your Life Insurance

No one is perfect, and most people get a traffic ticket at least one in their lifetimes. But the truth is, your driving record can significantly affect your life insurance. If you have a current life insurance policy and you get a speeding ticket, it will not affect your rates. On the other hand, if you are applying for a new policy or additional coverage,...

Liquor Liability Insurance Vs. Brewery/Vineyard/Distillery Insurance

Both the popularity and number of craft breweries, vineyards, wineries, and distilleries are on the rise in the U.S. However, these types of businesses can have complicated insurance needs. Any establishment that has a tasting room or serves alcohol needs liquor liability insurance, but that is only the beginning of the coverage you may need. Our knowledgeable agent can help ensure you have the right...

Do I Need To Insure My Boat During The Winter When I’m Not Using It?

If you own a boat, you are not alone if you are wondering why you need boat insurance year round when you are only using your boat in the warmer months. In fact, some boat owners cancel their boat insurance after every boating season to save on premiums. However, this can actually be more costly in the long run. The following are some good reasons...

What Happens To My Mortgage Protection Insurance If I Sell My House?

When you purchase a home, you are likely to get offers for mortgage protection insurance, a type of life insurance that will pay off your mortgage in case you die or become disabled. This provides protection for your family if you are no longer there or no longer able to work to pay the mortgage. If you die, with some policies, the proceeds go directly...