Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Will Special Event Insurance Cover My Event?

Posted: June 4, 2020

Hosting an event such as a wedding can be a costly undertaking. Special event insurance is designed to protect your investment. It can help cover your costs in case you need to cancel unexpectedly (if the bride or groom gets cold feet, for example). It can also help protect you from liability for injury or property damage caused during your event. When Do You Need...

Applying For Collector Car Insurance? Make Sure You Take These Steps Beforehand

Posted: June 1, 2020

Unlike most vehicles, collector cars appreciate in value. This means specialized insurance requirements for these vehicles. If you are becoming a classic car owner, you need to know the following before purchasing a collector car insurance policy. Eligibility For Collector Car Insurance Classic or Antique Vehicle To qualify for collector car insurance, your vehicle must meet one of the following two conditions: Antique vehicle: For...

Can My Life Insurance Company Ever Cancel My Policy?

Posted: May 22, 2020

If you have purchased whole life insurance, your policy should continue in effect until you die, at which time death benefits are paid to your beneficiaries. If you have purchased term life insurance, it should continue until the expiration date of the policy. Although you can cancel your life insurance policy at any time, the insurance company can only cancel for specific reasons. For example,...

What Does Contractors Insurance Not Include?

Posted: May 19, 2020

Every contractor needs a commercial general liability insurance policy to protect company assets and reduce liability risks. Commonly known as contractors insurance, a construction general liability policy can protect your contracting business against liability for injuries, accidents, and property damage. Proof of this type of insurance is required for many jobs for both contractors and subcontractors. What Kinds of Coverage Does Contractors Insurance Provide? A...