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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Recent News & Updates

Driving Safely in Heavy Traffic

Navigating your vehicle in heavy traffic is stressful – and dangerous. To avoid a collision, follow these simple tips for safer driving in heavy traffic.  Relax. You will eventually reach your destination, and being a few minutes late is better than being involved in a collision!  Drive Defensively. Other drivers may drive aggressively, weaving in and out of traffic to try to save a few...

Why Your Minor Might Benefit from a Life Insurance Policy

Most people do not consider buying life insurance until they are married or have children. If you are single and do not have any children, buying life insurance may not top your list of priorities. A minor of any age can own a life insurance policy indirectly as a gift or can be transferred by an adult.  What is the Best Age to Buy Life...

Commonly Overlooked Types of Business Insurance

You already have business insurance, but have you overlooked a situation that could put your business at risk? We offer a list of the most overlooked types of business insurance, as well as a brief explanation of each type. Employment Practices Liability Insurance (EPLI): This insurance protects against claims filed against your business by an employee, such as wrongful termination, harassment, discrimination, and others. When...

Tips for Maintaining Your Roof

You want to ensure the roof on your home lasts as long as possible. Performing basic maintenance can prolong the life of your roof and help you avoid the cost of a new roof for much longer.  Replace Roof Shingles If your roof has missing or damaged shingles, they should be replaced rapidly. Rain, snow, wind, or even very dry, hot weather can cause damage....