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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Recent News & Updates

A Parent’s Guide to Teen Driver Safety

Learning to drive and getting a license is an important step in the process of becoming an adult. But that does not make it any less stressful for the teen’s parents! It is nearly impossible not to worry when you are aware of teen driving accident statistics and know how susceptible that age group can be to driver distraction. If you are a parent of...

3 Types of Living Benefits for Life Insurance

Life insurance is mainly designed to pay out death benefits to beneficiaries. But some life insurance policies also provide living benefits for policyholders. The following are three types of life insurance living benefits. Accelerated Death Benefits Most life insurance policies contain a provision known as Accelerated Death Benefit (ADB). It allows the policyholder to receive a portion of the life insurance money while he or...

Fall Safety and Security Tips to Implement in Your Business

Every season of the year poses safety and security challenges. In the fall, the days grow shorter and the nights grow longer, providing greater opportunity for thieves and vandals. Falling leaves can make walkways slippery, increasing accident risks. The following tips can help you reduce the risks for your business during the autumn months.  Install Proper Lighting We have fewer hours of daylight in the...

Is Lost or Stolen Jewelry Covered by Homeowners Insurance?

Personal jewelry items can be extremely valuable. For example, the average cost of an engagement ring in the U.S. is $7,829, as reported by Brides.com. A strand of South Sea pearls can be worth more than $100,000, as stated by The Pearl Source. If jewelry is lost or damaged because of a covered peril, such as theft, it is covered by homeowners insurance, up to...