Skip to the content

Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Main Group Photo

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

See All ReviewsSee All Reviews

Find Out How Much You Can Save Today

  • This field is for validation purposes and should be left unchanged.

Recent News & Updates

Review Your Policy After These Major Life Changes

If you have life insurance, you are in good shape. However, when major life changes occur, it is time to review your policy and update it to suit your new situation. When to Review Your Life Insurance? Several life events will significantly change your life insurance needs. These include: Getting married: Once you are married, your lives are merged into one, sharing finances and personal...

Home Maintenance Checklist: Step by Step Guide to Prepare Your Home for the Fall

Your home is likely one of your most valuable assets and keeping it in good condition matters. Before the rainy, colder fall weather rolls in, taking certain steps to prepare your home can protect your home from sustaining damage during the fall and winter months. Clear out Gutters Spend a few hours clearing any debris out of home gutters and downspouts. Check the brackets holding...

How to Determine the Right Amount of Coverage Needed

Life insurance – everyone needs it, but how much coverage do you need? Every individual has a unique situation and choosing the amount of coverage requires calculating specific factors. These include the financial obligations that would be left should you suddenly pass away, including: Income replacement: Your loved ones can be left in a dangerous financial condition without the income you bring to the family....

How Should I Budget for Business Insurance?

Your business insurance should cover every possible risk for your operation. It may surprise you that as a basic calculation, the entire range of business insurances, including commercial liability, commercial property insurance, health insurance for employees, workers’ compensation, and other insurances should be budgeted at about 20 to 30 percent of expected gross sales. Smaller businesses can expect to budget far less. Every industry, and...