Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
Read what satisfied customers have said about Potterton Rule, Inc.
See All Reviews
See All ReviewsSee All Reviews

Find Out How Much You Can Save Today

  • This field is for validation purposes and should be left unchanged.

Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
Get Coverage

Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
Get Coverage

Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
Get Coverage

Recent News & Updates

Small Business & COVID-19: How Your Insurance Agent Can Help

Posted: April 9, 2020

Your local insurance agent is a resource for you and your business during the COVID-19 pandemic. Many small businesses are struggling to stay afloat or meet the costs of doing business—including covering the cost of insurance premiums. If your business has come to a standstill due to the outbreak, our local insurance agent can offer guidance about your options. Small Businesses: Financial Hardship & COVID-19...

How To Support Your Local Businesses During This Trying Time

Posted: April 3, 2020

With the restrictions imposed on the community to halt the spread of COVID-19, it can be challenging to come up with ways to support your local businesses. Many of the small businesses we count on for services are shuttered, with only essential services available—and even they are having a hard time! We want our local business owners to survive the COVID-19 pandemic and have a...

How To Avoid Accidents While Driving At Night

Posted: April 1, 2020

Driving on today’s congested roadways can be risky at any time of the day or night. But several factors make nighttime the most dangerous driving time of all. Factors That Contribute to the Dangers of Night Driving Driver fatigue: According to the National Safety Council (NSC), driving after 20 hours without sleep is equivalent to driving with a blood alcohol concentration (BAC) at the U.S....

Should I Invest In A Fixed Annuity?

Posted: March 22, 2020

Individuals who are semi-retired, about to retire, or already retired may choose fixed annuities to help stabilize their income from investments. Fixed annuities are insurance contacts. They offer the person who owns the annuity a set amount of income at regular intervals up to a specified point in time or a specified event, such as the annuity owner’s death. Investing in fixed annuities has both...