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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Recent News & Updates

Does My Building Have Enough Coverage?

Your building is a major asset of your business. As a business owner, it makes sense to have adequate commercial property insurance to protect your investment. No two buildings are alike, and properties may have a higher risk for different perils. Our experienced agent can help ensure you have the business insurance you need. How Much Commercial Property Insurance Is Enough? The term “full value”...

Do I Need To Insure My Car During Winter Storage?

It is not uncommon to put a vehicle in storage over the winter months. If you are not planning to use your car during the winter, it makes sense to keep it safe and protected from the harsh weather. It may be tempting to cancel your auto insurance coverage during this time, while your vehicle is not being driven on public roadways. After all, it...

Beginner’s Guide To Choosing A Beneficiary

If you have a life insurance policy, your beneficiary is the person who will receive the benefits in the event of your death. For obvious reasons, choosing a beneficiary is an important step in the process of obtaining life insurance. If you are new to the process, the following tips can help. Consider the Purpose of the Policy You are buying life insurance for a...

Do I Need More Than Just General Liability Insurance?

General liability insurance is essential for many types of businesses. This coverage is particularly critical if your business is open to the public, rents or owns commercial property, works closely with clients or customers, or handles client property. Most new business owners buy a general liability insurance policy right away. However, it is not the only business insurance you are likely to need. What Is...