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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Main Group Photo

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Recent News & Updates

Understanding What’s Covered and What’s Not Covered with Life Insurance

How Life Insurance Can Be Used Life insurance can be an estate planning tool, an investment vehicle, or simply a way to replace lost income in case of unexpected death. Some people purchase life insurance to establish an inheritance for their children or as a strategy to donate to a favorite charity. Unlike other types of insurance coverage, there are no restrictions on how death...

Is My Business Covered in the Event of a Cyber Attack?

Small business owners are not exempt from the risk of a cyberattack. The loss of customer data is a financial disaster, and with cyber incursions becoming more common, and hitting even the largest companies, from banks to retails to online giants with extensive security, it is well worth ensuring your business has adequate cyber insurance. The Costs of a Cyber Breach The financial losses a...

I Missed an Auto Insurance Payment: Here's What to Expect

Life happens, oversights can occur, and payments sometimes get missed. If you missed a car insurance payment, don’t panic. Your policy will not be cancelled immediately. State laws require auto insurance companies to provide notice to policyholders before cancelling their coverage for nonpayment. What Happens if I Don’t Get My Payment in on Time? Most car insurance companies offer a grace period for late payments....

Welcome to Parenthood: Here’s What You Should Know About Your Policy

Becoming a new parent is an exciting, challenging, and somewhat overwhelming experience. When your child is born, you are suddenly responsible for a whole new little person. Instantly, your top priority becomes caring for and protecting your child. Life insurance plays an important role in protecting your baby boy or girl. It is a way to ensure financial support should something unexpected happen to you....