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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Recent News & Updates

Annuities: Pros vs. Cons

An annuity is an insurance product used to plan for retirement. The beauty of an annuity is that they pay out a steady stream of income when you retire, which can be used to supplement your other retirement accounts, or on its own. Annuities have pros and cons: Pros An annuity can provide you with the income you need to enjoy life during your golden...

Common Types of Surety Bonds & How They Work

A surety bond is a contract that ensures specific obligations are met. These bonds are often required for contractors working on government contracts. They are performance-based. A surety bond is a guarantee between three parties. The parties in a surety bond are: The Principal: The individual who is required to have a surety bond. The Obligee: The individual requesting the bond. The Surety Company: The...

Understanding What Your Home Insurance Policy Covers

Understanding your home insurance policy and what it covers is essential but easier said than done. Insurance contracts are written in a legal language unfamiliar to most of us. To understand your coverage, you may want to get help from a local insurance agent. You need to know what is covered – hopefully long before you need to file a claim. You likely have homeowners'...

Family Floater Life Insurance Policy and How They Work

A "family floater" plan provides life insurance coverage to all family members. These policies are a smart choice for many families. Also called "family life insurance," your entire family has life insurance with a single policy, a far simpler and more efficient process. Life insurance policies are typically purchased to cover the parents. If one of the breadwinners for the family should suddenly pass away,...