Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

How Do I Change My Life Insurance Beneficiary?

Posted: November 7, 2019

It is crucial to name a beneficiary on your life insurance policy. Otherwise, when you die, the policy becomes part of your estate and subject to probate. However, you may change your mind about who you want your beneficiary to be, in which case you have the right to change it. What Is The Process For Changing Beneficiaries On A Life Insurance Policy? In most...

How Business Owners Package (BOP) Insurance Can Save You Money

Posted: November 4, 2019

Business owners package (BOP) insurance gives you several different insurance products rolled into one. Eligibility for this type of package can vary among providers. Purchasing BOP insurance can save your business money, as it is typically sold at a premium less than the total cost of individual coverages. What Does Business Owners Package Insurance Cover? BOP insurance can be individually-tailored to suit your business. Our...

Understanding Waivers Of Premium

Posted: October 22, 2019

If you are purchasing a life insurance policy, one of the decisions you will need to make is whether to add a waiver of premium rider. A waiver of premium may be a valuable addition to your policy, depending on your needs. Our experienced agent will be happy to advise you on the various optional riders available, including waivers of premium. What Is A Waiver...

Is My Business Big Enough For Cyber Liability Insurance?

Posted: October 19, 2019

If you have a small business, you may wonder if your operations are large enough to warrant purchasing cyber liability insurance. In fact, a large percentage of small businesses are victims of cyber attacks or data breaches every year. Cyber liability insurance is becoming increasingly essential protection in the world of business today. Why You Need Cyber Liability Insurance As stated in a Small Business...