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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
Brett Hermanson

Brett Hermanson

Direct: (608) 935-2396
Read what satisfied customers have said about Potterton Rule, Inc.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Preparing for the Life Insurance Examination

Posted: March 7, 2021

The healthier you are, the lower the risk for the life insurance company. This is why they usually require a medical exam before issuing a policy. Great results on your examination can help you lock in lower life insurance rates for years to come. Get ready for your life insurance exam with the following tips. Start Preparing Weeks Before Your Exam Some simple dietary changes...

Avoiding Workers’ Comp Fraud

Posted: March 4, 2021

Workers’ compensation fraud can be expensive for employers. One of the most common types of workers’ comp fraud is employee fraud. This involves workers who seek to receive benefits under false pretenses.  How Do Employees Commit Workers’ Comp Fraud? Employees have been known to commit several types of fraud to obtain workers’ compensation, including: Off-the-job injury: An employee is injured on his own time, but...

Do I Need Different Insurance for a Vacation Home?

Posted: March 1, 2021

If you have the good fortune to own a vacation home, it is important to protect your investment. You may need a separate insurance policy to cover your second home. Vacation home insurance can help protect that property against a range of perils. Why Do I Need Separate Insurance for a Second Home? For a second home you don’t live in full time, you will...

Does My Spouse Need Life Insurance if He or She Doesn’t Work?

Posted: February 22, 2021

When one spouse is the primary breadwinner, it is obvious why that person needs life insurance to protect the family. But a stay-at-home spouse needs life insurance, as well. Just because a person is not working at a paying job, that does not mean he or she lacks financial value. Consider what it would cost to pay another person for the services a stay-at-home spouse...