Skip to the content

Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Main Group Photo

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

See All ReviewsSee All Reviews

Find Out How Much You Can Save Today

  • This field is for validation purposes and should be left unchanged.

Recent News & Updates

How Much Life Insurance Do I Need?

Calculating how much life insurance involves evaluating your financial circumstances, which vary widely from family to family. In essence, you want a policy that will cover income loss due to death, provide your family with the capacity to pay off all bills, and provide your family with the financial support your dependents need. A basic calculation is to purchase a policy that pays out ten...

Business Income Coverage vs. Business Interruption Insurance: What's the Difference?

Protecting your business with insurance is essential. It starts with understanding what each type of business insurance covers. Business income coverage and business interruption insurance are terms often used interchangeably – but is there a difference? All business insurance policies vary in what they cover. You may have access to a policy that protects repairs to a facility, damaged inventory, and lost income, or you...

The Five Types of Insurance Every College Student Needs

Parents face many challenges in preparing a child for college. The process generally starts in the junior year, including monitoring grades, applying for scholarships and grants, and visiting various college campuses. The focus on college can become an all-consuming task. Once a college is chosen, and your child is accepted, a new set of challenges arises.  One neglected area to add to the college "to-do"...

What is a Life Insurance Ladder Strategy?

If you have family members you love, it is imperative that you protect them by putting a life insurance policy in place. A "ladder" strategy is a technique in which you purchase several term life insurance policies with a range of term periods rather than buying a single policy.  Calculating the Financial Needs of Your Loved Ones  The process starts with calculating your family's projected...