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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
Brett Hermanson

Brett Hermanson

Direct: (608) 935-2396
Read what satisfied customers have said about Potterton Rule, Inc.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

What Happens To My Life Insurance If I Am In A Coma?

Posted: September 22, 2020

A coma is a state of extended unconsciousness due to inefficient brain function. This unresponsive state can be caused by a traumatic blow to the head, oxygen deprivation from choking or drowning, severe infection, exposure to toxins, or extremely high blood sugar. Under most circumstances, life insurance policies do not pay out as long as the policyholder remains alive. If you are in a coma...

How Is Commercial Trucking Insurance Different From Standard Commercial Auto Insurance?

Posted: September 19, 2020

Commercial auto insurance provides coverage for the cars, vans, and trucks used in conducting business. It can be purchased to cover all types of vehicles, from standard passenger cars to larger commercial vehicles such as box trucks, work vans, and service utility trucks. Different businesses require different types of commercial auto insurance. Commercial trucking insurance is a type of commercial auto insurance designed to protect...

How To Prepare Your Home For Fall

Posted: September 16, 2020

When the thermometer begins to drop and temperatures get cooler, it’s time to start thinking about getting ready for autumn. The weather can be unpredictable, and it’s best to get a head start on seasonal chores so you are not caught unprepared. The following general “to-do list” can help you prepare your home for fall. Check for drafts: Reduce your heating bills and stay warmer...

What Life Insurance Policy Is Best For Me?

Posted: September 7, 2020

If you have a family depending on you, it is more important now than ever to have life insurance. There are many factors to consider when shopping for a policy. Our friendly agent can help you get the best quote on life insurance that suits your family’s needs. What Are The Major Types Of Life Insurance? The two major types of life insurance are term...