Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Is Graded Death Benefit Life Insurance Worth The Cost?

Posted: January 22, 2020

Graded death benefit insurance has important advantages for certain people. It may be worth the cost if you want the protection of permanent life insurance coverage, but may not qualify for another permanent life insurance plan because of health issues. What Is Graded Death Benefit Insurance? Graded death benefit insurance is permanent, as opposed to term life insurance. What makes it different from standard permanent...

How Garage Insurance Can Protect Your Mechanic Business

Posted: January 19, 2020

Garage insurance is designed to protect garage owners against different types of liability. Any business that involves working on or around vehicles needs this type of insurance, particularly a mechanic business. Our knowledgeable agent can advise you on the garage insurance your mechanic business needs and help you find the best available rates. What Is Garage Insurance? Garage insurance is specialized general liability insurance for...

How Is Condo Insurance Different From Homeowners Insurance?

Posted: January 16, 2020

Whether the space you live in is a condo or a house, if you own your own home, you need insurance. Property owners are responsible not only for what happens to their property, but also for what happens to visitors on the premises. However, a condo is not the same type of structure as a house, and there are key differences between homeowners insurance and...

Do I Need To Update My Life Insurance Policy If I Get A More Dangerous Job?

Posted: January 7, 2020

On-the-job injuries happen in every industry. Even office workers can be hurt in trip or slip and fall or other types of work-related accidents. But some occupations are more hazardous than others. If you have recently begun a more dangerous job, you probably need to update your life insurance policy. What Makes A Job More Dangerous? Occupations are generally considered to be more hazardous when...