Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Do I Need Liquor Liability Insurance If I Only Sell Beer Or Wine?

Posted: May 21, 2019

Despite the name, you will need to make sure you add liquor liability insurance to your business policy if you serve beer or wine at your business. Although most business liability insurance automatically includes host liquor coverage, this only applies to small functions hosted by an enterprise that is not in the business of selling alcohol. Our experienced agency can help ensure you have the... Read Article

Standard Auto Insurance Vs. RV/Camper Insurance: Understanding The Difference

Posted: May 20, 2019

Although a recreational vehicle, or RV, is similar to a car in many ways, the insurance needs for the two types of vehicles differ. Limiting your RV insurance to a typical auto insurance policy would leave you with dangerous gaps in coverage. Basic Differences between RVs and Cars RVs are towable trailers or large motor vehicles that typically include a kitchen space, bathroom, and living... Read Article

What To Expect When You First Sign Up For Life Insurance

Posted: May 16, 2019

Buying life insurance for the first time can be a bit confusing, but our agency is available to help you through the process. Here we have outlined the steps you will need to take to purchase a life insurance policy. Learn the Lingo Half the battle is knowing the life insurance terminology. Use a good glossary to get a full understanding of terms such as:... Read Article

5 Questions About Commercial Auto Insurance

Posted: May 14, 2019

Commercial auto insurance and personal auto insurance are not the same. If you are a business owner, our knowledgeable agency can help you find the coverage you need. The following are five important things any business owner should know about commercial auto insurance. What Is the Purpose of Commercial Auto Insurance? Commercial auto insurance is designed to protect your business from legal claims of property... Read Article