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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
Brett Hermanson

Brett Hermanson

Direct: (608) 935-2396
Read what satisfied customers have said about Potterton Rule, Inc.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Driving Tips for Long Trips

Posted: January 16, 2021

Setting out on the open road can be an exciting adventure, but you need to plan in advance to avoid fatigue and the risk of crashing. The following driving tips can help you maximize the fun and minimize the risks of embarking on a long road trip. Get a Vehicle Checkup  Before a trip, make sure your car is in good operating condition. At a...

Beginner's Guide to Commercial Auto Insurance

Posted: January 9, 2021

Are you using company-owned vehicles to conduct business? You might need to consider getting commercial auto insurance. For those who are new to the game, this may be a confusing subject. You know you need coverage, but may not be clear on what kind or how much. Our knowledgeable agent can help ensure you have the specific coverage you need for your unique operations. The...

If A Contractor Damages My Home, Whose Insurance Covers It?

Posted: January 8, 2021

Homeowners insurance is designed to provide you with financial protection from loss due to theft, disasters, and accidents. But what happens if a contractor causes damage to your home? In this case, your homeowners insurance may help cover the cost of repairs, but will likely seek reimbursement through the contractor’s general liability insurance.  Damage to Your Home From an Accident Caused by a Contractor Although...

Do I Need Life Insurance If I Live Alone?

Posted: January 7, 2021

Life insurance is designed to benefit the ones you leave behind when you pass away. So why would you need this type of policy if you live alone and have no dependents? Surprising as it may seem, there are a number of reasons why you might need life insurance, even if you are single and have no children. You May Want Children Someday The younger...