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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Recent News & Updates

Common Life Insurance Riders to Consider

Life insurance can play a vital role in financial planning for your family’s future. It is primarily designed to provide for your loved ones when you are gone. You can also add supplemental benefits with riders – amendments to your life insurance policy. Riders make it possible to opt in for benefits not typically included in basic life insurance policies and to modify your policy...

Do I Need Business Insurance to Rent an Office Space?

A business insurance policy is a must if you are renting an office space. It is your landlord’s responsibility to carry insurance for the physical building itself. Business insurance can help protect your business property and provide liability or financial protection in case of certain mishaps or events. Why Do You Need Business Insurance for a Rented Office Space? There are several important reasons to...

How to Keep Your Backyard Campfires Safe

There is nothing like a campfire to create a cozy atmosphere when friends and family get together under the stars. A fire draws the gaze and lets you keep warm while socializing in the cool of the evening. A campfire can even be used to cook a meal if you have the right type of fire and accessories. But where there is fire, there is...

New Year, New Life Insurance Review

It is a good policy to review your life insurance every year. If you have paid your premiums on time, the policy will still be there, most likely without any material changes since you purchased it. However, if major changes have occurred in your life, your life insurance policy may need adjustments or no longer suit your needs. Why Review Life Insurance Annually? Conducting a...