Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Can I Designate Someone Other Than A Family Member As My Beneficiary?

Posted: February 22, 2020

Although many people name family members as beneficiaries on their life insurance policies, it is certainly not a requirement. There are almost no rules restricting who you can choose, and you can change your beneficiary at any time (for example, after a divorce). The only universal restriction for life insurance beneficiaries is age. You cannot name a minor as your beneficiary. To provide a person...

Builders Risk Insurance Vs. Contractors Insurance

Posted: February 19, 2020

If you are in the construction business, you need the right types of insurance coverage to protect yourself. You are likely to need builders risk insurance in addition to contractors insurance. Together, these two forms of coverage can protect you against certain losses. What Is Builders Risk Insurance? Builders risk insurance is designed to cover a contractor’s equipment, materials, and property related to the construction...

What Insurance Do I Need To Rent Out My Home On Airbnb?

Posted: February 16, 2020

Airbnb provides up to $1 million in liability insurance to protect its hosts against third-party claims for personal injury or property damage, as stated by the company. However, this coverage is limited to certain types of liability and is subject to certain conditions, limitations, and exclusions. Your homeowners insurance or renters insurance may not provide the additional coverage you need. Our knowledgeable agent will be...

Understanding The Main Life Insurance Classifications

Posted: February 7, 2020

Life insurance companies use a system of classification to determine an individual’s state of health, based on a series of factors pertaining to that person. Your classification can affect how much life insurance coverage you can get at each price point. Healthy people get more favorable classifications and lower rates. If you have health issues, that will be reflected in your life insurance premiums. The...