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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

Brett Hermanson

Brett Hermanson

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Find Out How Much You Can Save Today

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Recent News & Updates

Can I Lower My Life Insurance Premiums?

A life insurance policy can give you peace of mind knowing that your family will be provided for if anything should happen to you. Unfortunately, many people put off this critical task, in many cases due to concerns about cost. A major factor affecting your premiums is the rating the insurance company assigns you based on an assessment of your health and lifestyle. There are...

How To Control Workers' Compensation Costs

Workers' compensation has become a major contributing factor to the cost of business insurance. Premiums are high for many types of businesses, and the additional costs associated with employee injuries can be staggering. However, business owners are not as helpless as they may feel in controlling the cost of workers' compensation insurance. Our knowledgeable agency is available to assist with loss control in several different...

Save Money During The Hot Summer Months

We all want to save money on home expenses and have more to spend on the finer things in life. When the seasons change, so do the money-saving strategies. The following are some tips on how to save money during the hot summer months. Replace AC Filters Regularly Filters for air conditioning units are inexpensive, and it makes sense to replace them frequently. Dirty air...

Commercial Insurance: Protection Against Lawsuits

If an unexpected accident takes place at your facility or office, or a lawsuit related to a product or service is filed against your business, the general liability insurance you have in place should cover your losses, including the legal costs involved in defending against it. A general business insurance policy should cover you against injury lawsuits, false or misleading advertising lawsuits, accusations of slander,...