Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

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Recent News & Updates

Cargo Insurance Vs. Commercial Trucking Insurance

Commercial carriers are required by law to have carrier liability insurance. Since this insurance provides limited coverage, and because cargo can be damaged in many different ways, most shippers request cargo insurance to protect their goods from damage, loss, or theft during transit. Commercial trucking insurance, on the other hand, is essential coverage for a business or owner-operator providing trucking services. What Is Cargo Insurance?... Read Article

Understanding Collector Car Insurance

Anyone who owns a car needs car insurance. However, collector cars are different and require a special type of auto insurance. Collector car insurance is designed specifically to provide coverage for valuable classic, antique, and collector motor vehicles. Why Do Collector Cars Require Unique Insurance? Special collector car insurance is needed for several different reasons: Classic performance and collector cars are typically more expensive than... Read Article

What Is Graded Death Benefit Life Insurance?

A graded death benefit policy is a type of whole life insurance policy with a waiting period. It may be an option for people who are unable to be approved for standard life insurance. There is no medical exam required. People who have been declined for life insurance from all other companies can still get coverage through a graded benefit life insurance plan. How Does... Read Article

How Long Does Business Interruption Insurance Coverage Last?

Most commercial property insurance policies include business interruption insurance. With this coverage, the insurer agrees to pay for loss of business income resulting from a covered peril. But how long does it last? In most cases, business interruption insurance coverage continues from the date of loss until property damage can be repaired with dispatch and due diligence. Period Of Restoration The length of time in... Read Article