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Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

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Keric Potterton,

Keric Potterton, CIC

Direct: (608) 935-2396
Jessica Vezakis

Jessica Vezakis

Direct: (608) 437-7653
Dawn Rickard

Dawn Rickard, CISR

Direct: (608) 935-2396
Brett Hermanson

Brett Hermanson

Direct: (608) 935-2396
Read what satisfied customers have said about Potterton Rule, Inc.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Gauging Liability Insurance Needs for Your Business

Posted: April 19, 2021

Every business should have liability insurance – but what policy limits are right for your company? A lease or contract may require liability insurance with a specific limit. For guidance, it is advised that you speak to an experienced insurance agent. Many business owners should have higher limits than the coverage required for a lease or contract.  Which Type of Business Liability Insurance Do You...

Beginner’s Guide to Personal Umbrella Insurance

Posted: April 16, 2021

Personal umbrella insurance serves an essential purpose, as it provides liability protection above and beyond the policy limits on your vehicle, home, or boat. Every insurance policy has limits, and personal umbrella insurance kicks in once you have exceeded those limits, expanding your protection if a claim or lawsuit is filed against you. Should I Have Personal Umbrella Insurance? One of the vital protections provided...

How Affordable is Life Insurance?

Posted: April 7, 2021

A life insurance policy may be more affordable than you think. The cost of life insurance is calculated on your age and state of health. If you are married, have children, or have a mortgage, your family must be protected. If you die unexpectedly, the death benefit will allow your loved ones to have the finances to survive a very challenging time. What Does Life...

Beginner’s Guide to Key Person Insurance

Posted: April 4, 2021

You have devoted your time, creativity, energy, and finances to build a business. The last problem you need is the risk of losing it all if a key member of your team passes away. Key person insurance is a specific type of life insurance that protects a business in this situation.  What is Key Person Insurance? Key person insurance pays out death benefits to a...