Your Local Southwest Wisconsin Independent Insurance Agency

Potterton Rule, Inc. specializes in Auto, Homeowners, Business, Commercial, Farm and Life Insurance.

We are your LOCAL Independent Insurance Agents and have been for 80 years! Since we are Independent Insurance Agents we are not limited to selling just one insurance carrier. This allows us to match your needs with our best available companies. Better Coverage, Better Price, and because we are LOCAL we are here to help you!

Insuring your future today

Keric Potterton,

Keric Potterton, CIC

Jessica Vezakis

Jessica Vezakis

Dawn Rickard

Dawn Rickard, CISR

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Recent News & Updates

What Happens If I Cancel My Life Insurance Early?

A life insurance policy is a wise investment, but also a financial commitment. Most are effective for 30 years or more. For your policy to remain in effect, you must continue paying your premiums, month after month. If the premium payments are putting a strain on your budget, you may be considering the option of canceling early, although people also cancel for other reasons. Our... Read Article

Surety Bonds Vs. Professional Liability (Errors & Omissions) Insurance

Surety bonds are a useful service, but not the same thing as professional liability insurance, also known as errors and omissions (E&O) insurance. You may need both surety bonds and professional liability insurance to safeguard your business. What Are Surety Bonds? A surety bond is a contract between three or more parties, issued by a surety company on behalf of a party known as the... Read Article

Driving Safely In Inclement Weather

The arrival of spring means a long break from icy, snow-packed roads and winter driving conditions. Although snow and ice may not be a problem during the warmer months, inclement weather can still cause hazardous driving conditions. High winds and heavy rains are common in the spring, and peak tornado season is during the spring and summer. Weather Hazards In The Spring and Summer During... Read Article

What Happens To My Life Insurance If I Am Diagnosed With A Terminal Illness?

In most cases, life insurance benefits are paid out after the insured dies and a claim, along with a certified copy of the death certificate, is filed with the insurance company. In cases of terminal illness, however, there may be an exception to this rule. If you have been diagnosed with such an illness, you may qualify for accelerated death benefits. What Are Accelerated Death... Read Article